The Flipkart started its 90-minute hyperlocal delivery service in Bengaluru today. The service, named – Flipkart Quick, aims to deliver products in various categories such as food, dairy and meat, cell phones, electronic accessories, stationery and home accessories.
Customers can either order products within the next 90 minutes or book a 2-hour slot between 6 a.m. and midnight with Flipkart Quick. The shipping costs start at Rs.29.
Flipkart Quick will begin operations in select areas of Bengaluru, including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram and Indiranagar. The company plans to expand to six more cities in the next few months.
Flipkart claims to have moved away from its traditional PIN code model in favor of its “latitude and longitude approach” for deliveries. This step, according to Flipkart, will help them narrow down the location with greater precision, which in turn would lead to faster delivery times.
Initially, Flipkart will use its hubs to procure the products. However, the company plans to expand its network to local businesses in the neighborhood.
“With Flipkart Quick – our hyperlocal feature – we now have the potential to bring together the entire network of Kirana branches in the neighborhood with just one click on our platform,” said Sandeep Karwa, Vice President of Flipkart, in a statement.
In particular, this is not the first time that Flipkart has attempted to enter the hyperlocal scene.
The company piloted a food delivery app called “Nearby” in October 2015, and finally discontinued efforts in February 2016.
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