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IP Geolocation API – Everything You Must Know

IP Geolocation API tool can provide additional information, including country name, currency, local time, and more. This feature allows you to identify your customers and then address them based on their location.

The internet has made our life so much easier. It has made the world smaller. Not only has it made the flow of information easier and more accessible, but it has also created various business opportunities that were unthinkable before its creation. Now you can sell your products to another place in the world just sitting right on your office chair. This means companies have new opportunities and to explore. And those who stay at the top of their game will succeed.

However, there are a few things you need to implement before you can grow your business online. The first thing that comes to your mind is a system that lets you identify the location of your visitors and give them a tailored experience. One system that can help you with this is the IP Geolocation API we present here.

In addition to identifying the location of visitors to your site, this tool can provide additional information, including country name, currency, local time, and more. This feature allows you to identify your customers and then address them based on their location. Targeting customers based on their location leads to better sales and conversion rates.

This is an important step that no company should ignore before it goes online. In this article, we take a quick look at the IP Geolocation API system and see what it has to offer.

  1. IP Geolocation API: The Advantages and Benefits

The IP Geolocation API is a system that you can integrate into your company’s website to determine the actual location of your visitors. It is a JSON API and therefore provides data in practical packages that are easy to analyze.

The Geolocation data is provided by a monthly updated MaxMind Geolite2 database, so they are pretty accurate. Once you use the IP Geolocation API, you get complete location information about the visitors to your site.

One of the biggest benefits of this strategy is that you will not lose customers due to high prices. This applies in particular to a software product. Because a software product incurs fixed development costs, a loss of revenue due to a broken price system can easily reduce your profits. The reason is pretty simple. Not all countries in the world have similar purchasing power.

Targeting visitors from countries with lower purchasing power and lower prices leads to better sales. To do this, you must first identify your visitors. This is where the IP Geolocation API can help you. Here are all the functions you can expect from the IP Geolocation API:

  • Geolocate users without proving any IP
  • Support for both IP4 and IPv6 protocols
  • Get a list of visitors’ country details with detailed information about location, currency, phone numbers, etc
  • Get specific country information by providing the ISO 3166-1 alpha-2 country code
  • Support for self-hosting the service
  • Information is packaged as convenient JSON objects
  • Easy installation

So these are all the features you can expect from the IP Geolocation JSON API. But that’s not all. We still have not talked about the biggest advantage of this product. It is its price structure and we will discuss that next.

2. Prices And Availability

While there are many Geolocation discovery API services on the market, the IP Geolocation API differs from them by being completely free to use. Yes, you read it correctly. You do not have to pay a penny to use this service. This means that whether you are an individual or a small business that cannot afford to spend money on IP Geolocation services; you can take advantage of this.

Most other Geolocation API services cost a lot, so it’s great to see a free service. Obviously, it does not have as many features as the paid ones. But it’s better than having nothing at all. At least you can use it as a stepping stone and then switch to a paid service if your needs are not enough.

3. Use IP Geolocation API to Target Customers

IP Geolocation API is a free JSON Geolocation API that allows you to identify your customers and visitors to better rate and advertise them. It’s a great service and since it’s free, there’s no harm in trying it out. If you own online business and you do not use location-based customer targeting, the IP Geolocation API is the first system of its kind that supports you.

Image source – IP Geolocation API

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