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Last year Instagram announced a competitor for TikTok in the form of Reels. The feature was introduced in several markets, but not in the United States.
The good news is that if you look forward to a TikTok alternative, you’ll be happy to see Reels rolling out in the U.S. in August.
This was confirmed by an Instagram spokesman for Business Insider.
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When the similarities between TikTok and Reels were addressed, the spokesman was quoted as saying,
“TikTok specifically has harnessed real consumer behavior, and done amazing things. We’ve also seen the rise of short-form video on Instagram, and think we can create something in a way that makes sense for our community. “
“This responsiveness to consumer demand is competition at work and one of the longtime hallmarks of the tech sector. It increases choice, which is good for people.”
The launch of Reels in the US also seems pretty cheap.
This is because it has recently been reported that the U.S. government is considering banning TikTok as TikTok’s parent company is from China.
Should this ban go through, it would surely leave a hole in the market that could fill Instagram’s Reels function.
(Image – Tech Crunch)
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