Facebook has launched official music videos on its platform and launches a new music hub on Facebook Watch in India, the United States and Thailand.
This music hub on Facebook Watch is now available on iOS and Android platforms and will soon be available on desktops.
You can browse music videos by genre, artist, or mood, and access theme-based playlists like “Top Bollywood”, “Top Artists”, etc. You can also access and discover music videos directly in the news feed or via the search function.
According to Facebook, “Today we’re offering a new way for people to meet in the music space by posting official music videos on Facebook in the United States. Starting this weekend, you can discover, watch and share music videos from today’s top artists for emerging bands and classics of different music genres on Facebook. “
As with any video, users can react to, comment on and share music videos in Facebook’s news feed, groups and messenger.
“Over time, the experience will be more personalized based on the artists you follow and videos you engage in,” said Tamara Hrivnak, vice president of music business development and partnerships on Facebook, and Vijaye Raji, vice president of entertainment on Facebook said in an official blog post.
In India, the social networking giant has licensing deals with music labels like T-Series Music, Zee Music Company and Yash Raj Films.
While these contracts were signed in September last year to launch its music products in the country, Facebook ET said it was also music videos.
Facebook also has similar contracts with the Saregama music label and the Indian Performing Rights Society for its music products.
“Last year we worked with partners from the Indian music industry to create the foundation for a music video experience for our consumers and are excited to release official music videos on the platform. We will continue to find ways to add them.” more unique social sharing experiences and bring music to the way people share and connect on Facebook, “said Manish Chopra, director and director of partnerships at Facebook India.
In addition to music videos, users can also learn more about the artist, follow them on the platform, and view additional content such as the story behind their music on the artist and label pages, the company says.
Facebook is thus competing against players such as YouTube from Google, Gaana from Times Internet, JioSaavn from Reliance and Hungama from Xiaomi, who offer music videos on their platforms.
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