Apple has set the date for its next event. The company’s latest devices – which will likely include the sixth generation Apple Watch and a new iPad – will be unveiled on September 15 at 10 a.m.
Like Apple’s global developer conference, the event will be entirely online as concerns about the coronavirus pandemic persist. Apple’s event will be streamed through its website.
Apple’s invitation via its website featured a variation of its logo done in swirling blue lines, which turns out to be a bit of an AR trick. When viewed on an iPhone, the Apple invitation logo changes to the date of the event: 9.15.
The invitation to reporters contained another clue – the phrase “Time Flies”. This suggests that the event will focus on the Apple Watch, the tech giant’s popular wearable, instead of the first 5G iPhone.
Apple typically holds a flashy product launch in September to show off its newest iPhones.
The Apple Watch, iPad and other devices typically take a back seat to Apple’s key smartphone, and the company at times holds another event in October for its iPads and Macs.
This time around, though, Apple likely will focus on its wearable and tablet for its Sept. 15 event. Apple has said its newest iPhones, which will sport super-fast 5G connectivity, will be delayed “by a few weeks” this year because of production issues related to the coronavirus pandemic.
It’s likely the new iPhones will arrive in October, and Apple will hold a new event at that time to focus on its phones.
While the majority of Apple’s sales come from the iPhone, the company has diversified its operations.
The Apple Watch was their first big new category under CEO Tim Cook and has since taken over the watch market.
Instead of positioning the Apple Watch as a luxury item, Apple has shifted focus to highlight the health and fitness features built into the watch.
These elements are especially important for users as the world grapples with the COVID-19 pandemic.
Last year, according to Strategy Analytics, the Apple Watch clearly outperformed the entire Swiss watch industry.
Apple shipped an estimated 31 million units in 2019, while all Swiss watch brands combined accounted for 21 million shipments, the research company said.