Apple Online Store will launch in India on September 23, the company confirmed today.
“We know how important it is for our customers to stay in touch with those they love and the world around them. We can’t wait to connect with our customers and expand support in India with the Apple Store online on September 23!”, tweeted Tim Cook.
“We’re proud to be expanding in India and want to do all we can to support our customers and their communities,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time”, said Apple in its blog post.
“The Apple Store online is the most convenient destination to shop for Apple products, with online Apple Specialists available to help with anything from custom-configuring any Mac to setting up new devices. Customers can get advice, receive guidance, and learn about new products directly from Apple, both in English and Hindi”, it further added.
The online store will offer the full range of products available from Apple and offer customer support directly for the first time as well.
Until now, Apple has been selling its products via e-commerce stores like Amazon or Flipkart.
Bloomberg reported last month that Apple was working to get its own store online before Diwali.
However, Apple’s plan was to launch the online store much sooner, but due to the coronavirus outbreak the plan was disrupted.